If you have to defend yourself by saying, "everyone is doing it," then you are a ****er. http://diablo.incgamers.com/blog/comments/jay-wilson-on-end-game-and-auction-house-again Take responsibility. Show some leadership in this industry that you dominate. I will help you. At the very least we need to make a proposition out of this. A sales pitch. Here are some ideas... "The real money AH is good because it allows players to compete with their wallets." "Now you can buy social status with money, just like IRL." Online gamers love competition and status. I think that would make a good sell.